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This web page states the following, "The aim of this website is to help you understand importance of massage as a routine part of your horses maintenance and well being." We saw that the web page also said " Hopefully it will answer some of your questions and inform you about equine sports massage; what it entails, the techniques used and the benefits and effect which are shown to have profound outcomes on equine athletes." It also said " Equine Sports Massage Technique Gallery." The header had massage massage as the highest ranking optimized keyword. It is followed by massage techniques, palpation, and conformation which isn't as ranked as highly as massage massage. The next words equisport.zazar.net uses is equine. joints was included and might not be viewed by search engines.